Do you run a WordPress-based blog or content-driven site? If so, you may be interested in a service called CoSchedule. Basically, this web application help you to manage your content production schedule, organize your team, and increase productivity. We use it on this site, and honestly we couldn’t really function without it at this point! Keep reading for our CoSchedule review.
What is CoSchedule?
CoSchedule is an all-in-one calendar and content production management app. It’s a must-have for anyone running a WordPress-based blog or website – particularly for those who manage a team of workers. CoSchedule allows you to:
- Organize your content production calendar
- Create drafts for new posts
- Assign tasks to your team
- Manage the entire calendar, or use filters to see specific types of tasks
- Access information from the calendar or dashboard
- Schedule social media posts
- Much more!
In short, CoSchedule can simplify the entire process of thinking up, planning, writing, publishing, and promoting your web content. Whether you’re a team of 3 or 30, it’s also a must-have for coordinating projects between teams.
How Does CoSchedule Work?
CoSchedule works hand-in-hand with WordPress, the world’s most popular CMS. Once set up, you can create WordPress drafts through CoSchedule, and vice versa. When you go to edit a post in WordPress, you’ll also see the CoSchedule plugin at work (see below), and you’ll be able to mark tasks off, schedule social posts, and more.
And CoSchedule is not just for WordPress blog posts! The service can handle tons of different content types, ranging from articles, blog posts, social campaigns, email campaigns, videos, and much more. See the image below for all the CoSchedule content types:
Beyond planning, promoting, and executing, CoSchedule also provides powerful analytics tools to help you track progress, user engagement, and more.
How We Use CoSchedule
Here at BillGeeks, we use CoSchedule for, well, everything. What used to be a complicated network of spreadsheets, mass emails, chatrooms and confusion is now all handled in a single web app.
We start by planning our production calendar about 2-3 weeks out. Our editorial staff creates draft posts in CoSchedule, and assigns out tasks to our writers and copy editors. We are able to manage things conveniently and easily through the app, and it provides a great overview of the whole situation to make sure we didn’t miss anything.
Next, our writers go in and actually write the content to be published, checking off the tasks as they go. This gives the editors a heads-up to come in and prepare the content for publication. Once the post is scheduled, the editorial staff will schedule social media posts through CoSchedule, track engagement, etc.
This cycle repeats continuously, and has easily increased our productivity as a team by a huge amount. It also provides a great communication medium, as team members can leave comments on specific tasks, rather than sending out an email and having to reference the specific issue or post. Overall, CoSchedule is a lifesaver for anyone managing a team or dealing with a complex content production and marketing calendar.
Check out the overview video of this service below:
You can also click here to learn more about CoSchedule!